Last week, I went shopping with my mom. We were planning to go to Zara, but my mom suggested we try Uniqlo instead. She had seen an ad that morning about how Uniqlo clothing is more sustainable. We went to Uniqlo and were pleasantly surprised to find decent designs made in a sustainable manner. Upon browsing through their website, I discovered that Uniqlo has undertaken numerous environmentally-friendly protocols in all stages of their value chain, like responsible procurement of raw materials, ethical chemical management, reduction of water & energy use, avoiding single-use plastics and of course, using recycled materials like polyester. Additionally, since the quality was also far better and more durable, I bought two pairs of trousers instead of four. I felt satisfied and content after this experience.
The fashion industry is one of the most polluting industries in the world. Unsustainable clothing practices, including fast fashion, overproduction, microplastic pollution and the use of non-biodegradable materials as well as unethical manufacturing processes like unacceptable labor policies, substantially hinder our sustainable development. However, we often don't appreciate the impact of our shopping habits and end up buying whatever and as much as we want, following the latest fashion trends and our peer community, and indirectly contributing to the eco-disaster.
We can make a difference by adopting sustainable shopping habits. These include supporting eco-friendly brands, choosing high-quality and durable items, avoiding plastic packaging, buying second-hand or recycled items, reusing clothes often, and avoiding unnecessary shopping.
To have a sizable impact, it is essential to remain conscious while we shop. I urge you to carry recycled bags, donate extra clothes, and encourage your friends and family to adopt sustainable shopping habits.
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